Wednesday, February 3, 2010

02.03.2010


...you can't miss...olympics design

This week on my favorite blog, I came across some new designs for the 2010 Vancouver Olympics. The Veer blog, called "The Skinny", covers designer Jon Klassen and his collaboration with Marc Craste and Studio AKA for BBC's coverage of the winter Olympics.

More info can be found on Jon Klassen's personal blog, but he goes on to describe some details about the work. This video adds another, 3-dimensional element to design that fascinates me. It is interesting to see how this take on the Olympics is very untraditional! The design is all in black and white, which is different than the rainbow of colors that I normally associate with the Olympics. This clip (property of Studio AKA) also has a message that is consistent with that of the Olympics, but it tells the story in a very different way.



I'd like to see graphic designs take a different approach to events that have worldwide coverage - this makes me think about the event in a whole new way. Enjoy!

...response...putting a single logo on complex girl

This week in class, we had the unique opportunity to speak with an emerging vocal artist on a logo that we are assigned to create. These kinds of projects remind me how lucky I am to be enrolled in this course, because I know I wouldn't have this fun and creative opportunity anywhere else. As we teleconferenced for an hour, this rising star told us about her likes, dislikes, dreams, pet peeves, favorite colors, and vision about her music. We talked about potential branding, and how our logo for her could be applied to a range of items aside from a CD.

For this experience, I was able to use my reporting skills (I knew that would come in handy!) to think about questions that would evoke a response with the most crucial and important information. We were all able to ask our own questions...and it was awesome to see that this star is human, just like us. She was on her way to the airport for a rehearsal while we talked to her, and during that time period I was able to get a great sense of her personality and what makes her unique from other artists within her genre.

This discussion inpried me to look around for other innovative CD label design, and I found these images (all courtesy of Inspiredology). These got me thinking...what do these images say about the artist? Does it give me a preview of the music, or is it contradictory to the music? Does it tell me about the artist's personal beliefs, or is it strictly about the stage that the artist is expressing in this slice of their music history? Are they visually appealing? And to what audiences? These questions are helping me to formulate ideas for our upcoming logo assignment.









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