







This week in class, we presented our historical perspectives projects. It was rewarding to present my slice of history to the class, and I loved seeing how it fit into the rest of the timeline of magazine history.
I hose to research Vogue from the 1960s, and found some fascinating information! I learned that during this time, Vogue became a visual representation of the female sexual revolution movement of that decade. Under direction of Diana Vreeland (editor in chief), Richard Avedon (photographer), and Nicholas Haslam (art director), Vogue embraced an identity where women could bare their bodies, flaunt oversized accessories, and sport vibrant makeup like they had never done before. Here are a few images that captured this expressionistic theme of the 60s.
When presenting, we went in order from earliest decade (starting with 1940s if I remember correctly) and moved up from there. Since a few of my classmates chose Vogue magazine, I was able to follow their historical introductions to my time frame, and it was exciting to show how the magazine developed from decade to decade. There were other magazines presented, such as Esquire and Ladies Home Journal, which seemed to have an almost entirely different identity than they do now! I loved seeing the developments of each of the magazines from year to year, but it was also helpful that we took the time to identify those changes – in typography, design, color, content, photography, and them combination of these elements.
…critique…departments, features, and covers
This week is a little different for me than most weeks. On Sunday, I was able to design my ARTS department page for VOX, which I am very excited to see in print this Thursday. However, I have a few other projects that I am juggling at the same time.
I am also designing a feature and cover, as well. I do have the option to trade with my classmates, but I have a few weekends this semester where I will be traveling for job interviews, so I decided to go with the schedule assigned. For my feature, I am designing a story about human trafficking. This piece has its ups and downs – it has a pro side because the editors are working with me early and frequently. They have been sending me updated drafts of the story weekly, and I have been attending the Friday morning weekly VOX meetings to discuss possible concepts. Today, I discovered that the new angle of the story will be a profile of a single individual. However – there is a con. It has been difficult to arrange photos for this story. I found out today that there will be a photo available for me on the server tomorrow, but my draft is due on Thursday…another tight deadline. My personal struggle with the piece is I am having a heard time visualizing human trafficking without photographs popping into my mind. I think this will be the major obstacle of the design – how do I convey the story through illustration artwork? Another development in this story is that this will not in fact be the ‘feature #1’ – rather, it will be shifted to the ‘feature #2’ category. I think only time will tell what exactly this means for my piece.
My cover is still in its preliminary stages, but it is going to focus around a story about ‘medieval warriors’. How fun is that?! I will be sure to post my work once I have presented it to the class and considered their critiques.
This week, I will also begin preparing my portfolio for portfolio reviews with Jan. Although I am dreading pulling all of my old info out, I am very appreciative that this was assigned now. I know I will be thanking Jan when May 15 (graduation!) rolls around.
In class this week, we all brought in a stack of magazines to critique with each other. It was a really good chance to see what elements of design speak to the different designers in the class, and to see which current magazines are the favorites. Some people brought in multiple issues of the same magazine, while others brought in a mixture of old and new magazines. For example, I brought in a cover of Rolling Stone magazine that was a special issue about Michael Jackson's death (Aug 2009), and compared it to a past cover by designer John Heartfield (November 1943). Here's a look at the comparison:
This was the first time I was able to take a close look at a cover from the past and from the present and find specific similarities and differences. Between these two, I found that both are special issues, both have a large head shot as the focus of the page, and both have their sell lines across the bottom. The past image is more of a photo montage, but both covers have a little bit of a distant quality in how the photos are taken. It is clear that the designers have a message that they want to tell the reader in designing these covers, and that is a mixture of power and the unknown. I loved comparing how the designs from today mirrored designs from different time periods.
Some of my classmates did this with the same magazines. I didn’t even think to bring in a few different issues of Vogue, for example. It would be very interesting to go back now to my Vogue collection and try to find inspirations and elements of design from different time periods, movements, and designers – which some people were able to do today. That was a really refreshing take on the assignment, and it makes me once again appreciate our differences as designers.
…response…helvetica
Today we were also lucky enough to watch the movie “Helvetica.” Here is the trailer:
In the movie, I was finally able to see some of the best-known designers speak about their perspectives on Helvetica the font - its use, its history, and how it makes them feel. As the designers spoke about the time periods they grew up in and how that related to the fonts being used in the world around them, I found a great sense of connection to their messages. There was one particular quote that I could relate to, where a man noticed that he knew which restaurant to go to in the city and its location was based upon the poor typography of one of the buildings by it. That was so comforting to hear, because I realize I am not the only person that has thoughts like that! I always make mental notes of typography on street signs, designs on the sides of busses, and spacing on restaurant logos. I now realize that there are a few other people in this world that notice those things, too.
On another note, this week my first department page was published. This was so exciting! There really is nothing like seeing a design concept printed on paper for everyone to see. It makes me much more motivated to get back into the lab this weekend and create the next Arts department page. Now I know how ling I can it expect it to take to design, what day I should have artwork prepared, and how frequently I need to interact with the editors of the stories. You can also check out the link to the article on Vox.
…you can’t miss…typodarium font calendar
I also noticed that the Helvetica movie was made in connection with Veer, which is the blog I critique each week - which is a perfect segway into my reaction to the most recent posts on the site.
There is a great 2010 font calendar posted on the site that is a result of a collaboration of multiple designers, who designed a new and different looks for each day of the year. The font calendar is from Typodarium.com. The most interesting way to look at the calendar (for me) was to download the widget and look at the new calendar page each day on my Mac. There is a widget available for both your dashboard as well as in an app form for you iPhone (or iTouch), which makes it very accessible. All of these photos are courtesy of Slanted.
Here’s a more complete list of the designers taken directly from the Veer “Skinny” blog: “Among them you'll find some Veer favorites, including Eloquent (Jason Walcott), Oscilloscope (Luke Prowse), Adios and Miss Stephams (Alejandro Paul), Pilo Thin (Kenneth Pilo), and Pill Gothic (Christian Robertson).”
This collection of artwork gives a fresh way to look at typography every day, which is inspirational to me as a designer. I love being able to look at a new type each day since I am always thinking about the next design project ahead, and applications like this calendar get my mind in design mode long before I sit down to my computer at the end of the day and open up InDesign.

